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Why to choose our Executive Development Program?

Our corporate training courses are delivered by expert practitioners who are committed to sharing their professional experiences and best practice methodologies. This ensures that our courses are highly relevant, easily applied and contemporary with real-world case studies!


Professional Development

We offer a highly customized and contemporary range of corporate training courses for executives and managers. Our goal is to enhance the professional development of future leaders.

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Multiple Module Styles

Our executive development team consists of highly skilled and professional experts, who will share their knowledge and real-world experience with you.

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ETAL Consulting consists of a team of highly experienced and successful business practitioners, who have excelled across a range of business disciplines and deliver highly regarded corporate training.

Our aim is to share their real-world experience with you. We have established best practice techniques with relevant case studies for applied learning. Our teaching methods are engaging and thought of as being best practices.

You will learn from interactive situational learning that is relevant to day-to-day decision making. The experience and knowledge you acquire during our corporate training program can be easily applied and it is worth years of practical experience. You will be exposed to specific business tools and new marketing models. Where relevant we will provide proprietary software that can be utilized to affect your marketing success and outcomes. This will enhance your confidence, presence and  business experience to provide a pathway for your success.

Our executive development and corporate training programs are highly customized. They are built to develop the potential of KEY EXECUTIVES and FUTURE LEADERS.

Introduction to Marketing Concepts
  • Principles of Marketing
  • Oranizational Analysis
  • Environmental Analysis
  • Consumer and Business Buyers Behaviour
  • Market Segmentation, Targeting and Positioning
  • Product and Brand Strategy
  • Pricing Strategies
  • Integrated Marketing Communications
  • Introduction to Marketing Research
  • Introduction to International Marketing
Market Research for Marketers
  • The Role of Market Research
  • An Overview of The Research Process
  • Ethical Issues in The Research Process
  • Research Proposal Writing
  • Exploratory Research and Qualitative Analysis
  • Quantitative Research Techniques
  • Measurement Concepts
  • Sampling and Fieldwork
  • Introduction to Data Analysis and Presentation
  • Communicating Research Results
Data Analysis for Marketers
  • Basic Statistical Methods
  • Statistical Methods for Managers and Marketers
  • Forecasting and Predictive Modelling
  • Demand Estimation and Price Elasticity
  • Driving Efficiency from Advertising
  • Marketing Metrics and ROI measurements
  • Introduction to Data Mining
  • Data Mining Applications in Marketing
  • Clustering and Segmentation Analysis
  • Association Analysis
Project Management
  • Initiating the Project
  • Requirements Gathering Techniques
  • Diagramming and Charting Techniques
  • Project Performance Metrics
  • Risk Identification and Management
  • Accounting and Cost Management for Project Planning
  • Resource Planning Process
  • Change Management Techniques
  • Project Review Techniques
  • Presentation Tools and Report Writing
Finance for Non-Finance Professionals
  • Introduction to Accounting Concepts and Principles
  • Understanding Financial Statements for Board Members
  • Introduction to Management Accounting
  • Introduction to Capital Budgeting
  • Investment Appraisal Tools
  • Taxation
  • Foreign Exchange Implications
  • Finance for HR, Sales and Marketing Professionals
  • Finance Role in Enhanced Decision Making
  • Financial Reporting Techniques
Product Management & Marketing
  • Strategic Role of Product Management and Innovation
  • Assessing Market and Opportunity Identification
  • Creativity and Product Concepts
  • Building Product Portfolio
  • Successful Product Launch Techniques
  • Product Positioning and Customer Analysis
  • Leading Product Team
  • Managing Innovation
  • Dealing with Uncertainty
  • Personal Selling
Media Release & PR Writing
  • Basic Principles of Good Writing Techniques
  • Grammar, Punctuation and Word Precision
  • Press and Media Release Basics
  • Determining Target Audience
  • Planning the message and Creative Writing
  • Elements of Good Media Release
  • Formatting Media Release
  • Online Distribution Strategies
  • Selling in – How To Get Press Interested in Stories
  • Review of Common Mistakes and How to Avoid Them
Business & Marketing Writing
  • Basic Principles of Good Writing Techniques
  • Grammar, Punctuation and Word Precision
  • Effective Communication with Target Audience
  • Writing Executive Papers and Board Papers
  • Writing Business E-mails, Memos and Meeting Minutes
  • Writing Bids and Tenders
  • Writing Customer Focused Letters, Promotional Materials and Offers
  • Writing Business Case Studies
  • Writing Formal Reports
  • Writing Business Plans
Writing for the Web
  • Credible and Persuasive Writing Techniques
  • Adapting Writing Style to the Web
  • Analysis of Online Writing Structure and Style
  • Compiling Accurate and Persuasive Headings and Summaries
  • Stimulating Reader’s Feedback and Interaction
  • Layout and Typography
  • Use of Images
  • Getting Your Message to The Target Audience
  • Dealing with International Audience
  • Critical Reviews of Selected Examples
Business Communication Skills for ESL
  • How to Communicate with Diplomacy, Tact and Credibility
  • Business Conversation and Executive Speaking
  • Using Listening Skills to Create High Impact messages
  • Assertiveness and Influence
  • Asking and responding to queries
  • Understanding Body Language
  • Developing Effective Presentation Skills
  • Turning Data into Compelling Presentations
  • Presentation Pitching Techniques
  • Online and Telephone Conferencing Presentation Skills
Social Media Applications for Business
  • Communication in Social Networking Environments
  • Overview of Main Social Media Platforms
  • Managing Information on Social Media Platforms
  • Social Media for Sales, Reputation, Support and Feedback
  • Utilising Social Media for Marketing & Promotion
  • Use of Social Media for Workforce Engagement
  • Integrated Social Media Strategies
  • Managing Online Presence
  • Social Media Analytics and Performance Measures
  • Risks Associated with Social Media
Sales Management
  • Analysis of Customer Needs
  • Customer Acquisition and Retention
  • Distribution Channels
  • Use of Technology for Effective Selling
  • Confidence Building
  • Negotiation Techniques
  • Value Creation Techniques
  • Recruiting High Performing Sales People
  • Managing Sales Team
  • Planning and Forecasting
  • MS Excel Applications
  • Free business joomla templates