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Introduction to Marketing Concepts Market Research for Marketers
  • Principles of Marketing
  • Organizational Analysis
  • Environmental Analysis
  • Consumers and Business Buyers Behaviour
  • Market Segmentation, Targeting and Positioning
  • Product and Brand Strategy
  • Pricing Strategies
  • Integrated Marketing Communications
  • Introduction to Marketing Research
  • Introduction to International Marketing
  • The Role of Market Research
  • An Overview of The Research Process
  • Ethical Issues in The Research Process
  • Research Proposal Writing
  • Exploratory Research and Qualitative Analysis
  • Quantitative Research Techniques
  • Measurement Concepts
  • Sampling and Fieldwork
  • Introduction to Data Analysis and Presentation
  • Communicating Research Results
Data Analysis for Managers and Marketers Project Management
  • Basic Statistical Methods
  • Statistical Methods for Managers and Marketers
  • Forecasting and Predictive Modelling
  • Demand Estimation and Price Elasticity
  • Driving Efficiency From Advertising
  • Marketing Metrics and ROI measurements
  • Introduction to Data Mining
  • Data Mining Applications in Marketing
  • Clustering and Segmentation Analysis
  • Association Analysis
  • Initiating the Project
  • Requirements Gathering Techniques
  • Resource Planning Process
  • Diagramming and Charting Techniques
  • Project Performance Metrics
  • Risk Identification and Management
  • Accounting and Cost Management for Project Planning
  • Change Management Techniques
  • Project Review Techniques
  • Presentation Tools and Report Writing
Finance for Non-Financial Professionals Product Management and Marketing
  • Introduction to Accounting Concepts and Principles
  • Understanding Financial Statements for Board Members
  • Introduction to Management Accounting
  • Introduction to Capital Budgeting
  • Investment Appraisal Tools
  • Taxation
  • Foreign Exchange Implications
  • Finance for HR, Sales and Marketing Professionals
  • Finance Role in Enhanced Decision Making
  • Financial Reporting Techniques
  • Strategic Role of Product Management and Innovation
  • Assessing Market and Opportunity Identification
  • Creativity and Product Concepts
  • Building Product Portfolio
  • Successful Product Launch Techniques
  • Product Positioning and Customer Analysis
  • Leading Product Team
  • Managing Innovation
  • Dealing with Uncertainty
  • Personal Selling
Media Release & PR Writing Business and Marketing Writing
  • Basic Principles of Good Writing Techniques
  • Grammar, Punctuation and Word Precision
  • Press and Media Release Basics
  • Determining Target Audience
  • Planning the message and Creative Writing
  • Elements of Good Media Release
  • Formatting Media Release
  • Online Distribution Strategies
  • Selling in – How To Get Press Interested in Stories
  • Review of Common Mistakes and How to Avoid Them
  • Basic Principles of Good Writing Techniques
  • Grammar, Punctuation and Word Precision
  • Effective Communication with Target Audience
  • Writing Executive Papers and Board Papers
  • Writing Business E-mails, Memos and Meeting Minutes
  • Writing Bids and Tenders
  • Writing Customer Focused Letters,
    Promotional Materials and Offers
  • Writing Business Case Studie
  • Writing Formal Reports
  • Writing Business Plans
Business Communication Skills for ESL Social Media Applications for Business and Marketing
  • How to Communicate with Diplomacy, Tact and Credibility
  • Business Conversation and Executive Speaking
  • Using Listening Skills to Create High Impact messages
  • Assertiveness and Influence
  • Asking and responding to queries
  • Understanding Body Language
  • Developing Effective Presentation Skills
  • Turning Data into Compelling Presentations
  • Presentation Pitching Techniques
  • Online and Telephone Conferencing Presentation Skills
  • Communication in Social Networking Environments
  • Overview of Main Social Media Platforms
  • Managing Information on Social Media Platforms
  • Social Media for Sales, Reputation, Support and Feedback
  • Utilising Social Media for Marketing & Promotion
  • Use of Social Media for Workforce Engagement
  • Integrated Social Media Strategies
  • Managing Online Presence
  • Social Media Analytics and Performance Measures
  • Risks Associated with Social Media
Writing for the Web Sales Management
  • Credible and Persuasive Writing Techniques
  • Adapting Writing Style to the Web
  • Analysis of Online Writing Structure and Style
  • Compiling Accurate and Persuasive Headings and Summaries
  • Stimulating Reader's Feedback and Interaction
  • Layout and Typography
  • Use of Images
  • Getting your Message to the Target Audience
  • Dealing with International Audience
  • Critical Reviews of Selected Examples
  • Analysis of Customer Needs
  • Customer Acquisition and Retention
  • Distribution Channels
  • Use of Technology for Effective Selling
  • Confidence Building
  • Negotiation Techniques
  • Value Creation Techniques
  • Recruiting High Performing Sales People
  • Managing Sales Team
  • Planning and Forecasting

Market Research for Marketers


Introduction to Marketing Concepts


Statistical Methods for Marketers and Managers


Driving Efficiency from Advertising


Product Management & Marketing


Business & Marketing Writing

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